In this interview Veit Stutz, the global head of business transformation at Allianz SE, and Tatiana Villalobos Baum, the group head of strategic workforce planning at Allianz SE, share with McKinsey & Company their experiences of creating and implementing the Alliance Customer Model (ACM) and strategic workforce planning, to simplify, scale, and harmonize the business model globally with the goal of improving customer and employee satisfaction as well as driving profitable growth.
"We built this model by bringing together more than 250 experts across the Allianz Group and ten or so country companies to cocreate global products and processes, including new front ends, new back ends, new interactions, updated product designs, interfaces, platforms, and a new way to manage claims. You name it: end to end, everything is covered." - Veit Stutz
This interview reflects very well the scope of Change Management necessary for such Organizational Development initiatives, as well as the inclusion of stakeholders in the business model creation, specific to this kind of change program.
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